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“When your entire culture is organized about being the other, the outsider, the insurgent, the one that’s better than the masses… (like Starbucks, btw), what do you do when you are the masses?”
Daily Links
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Tag Archives: marketing
IKEA Dream Kitchen
Very cool flash presentation by IKEA to promote their new kitchens…
GayMobile… Update
It seems that it is not only the gay segment that gets its own mobilephone company in Denmark.
Now it seems that women have been spotted as a valuable target for mobile usage: Kvinders.net.
Same setup … different target group …. or what is the phrase: same shit – different packaging.
What are we straight guys gonna do? ;o)
Gay Mobile
New Danish mobile service provider Gay Mobile targets a very specific usergroup…
With same same prices as others in the market but differentiated services for gay people… Why have nobody thought of this before?? Probably because the money is hard to find. But lets see if they succeed in the mobile market.
What will be the next? “Prison Cell” – for all inmates and convicts ;o)
Ourcolony.net
Microsoft have apparently kick-startet their new campaign for the Xbox 360. This time with a more puzzling twist:
Want to play a game? I’m inviting you to join my team on Colony. Go to http://www.ourcolony.net and enter ‘play‘ into the empty field. When you’re in the lounge, go to ‘Join Existing Colony’ and enter 36219828. See you in the game.
Get going ….